Improve your user experience to increase your sales

Online store owners often focus their marketing efforts on generating more traffic. The theory is the more visitors you get, the more orders you'll take. However, the average conversion rate for online shops is between 2 and 3 percent. This means 97 out of 100 visitors to your site are leaving without buying a thing.

Savvy online merchants know that an easier way to increase sales is to turn more of your current visitors into buyers. After all, if your conversion rate is currently 2 percent, an increase of just 1 percent will generate 50 percent more sales.

Improve your user experience to increase your sales

Is your payment page a conversion killer?

Research shows that 20% of all online payments are not completed . This means 1 in 5 visitors who land on your site (some of who you may have paid for), view your offer, put one or more products into their cart and begin the checkout process without ever completing their purchase. Your abandoned carts are lost sales that are hurting your bottom line.

Why do visitors drop out?

There are several reasons why visitors might be abandoning their carts. The usual suspects are:

  • the webshop has a poor user experience
  • payment is blocked by the merchant's fraud prevention tool
  • the payment is refused by the bank

You can't do much about banks refusing payments. But you can improve your payment page user experience and optimise your fraud policy. Not only will you reduce your abandoned carts, you'll also boost your conversion and increase your sales.

Our top 5 tips for boosting conversion

Conversion

Build trust

20% of online customers abandon their shopping carts because they feel unsafe. Give them more confidence by using a secure page (https), adding recognised logos and reviewing your page design.

Be mobile

Be mobile

A poor user experience is especially disastrous for mobile payments – which is where 25% of all online purchases now take place. Whether your strategy is a platform-agnostic app or a responsive website, we can help your customers make quick and easy payments on any device.

Offer a faster checkout

Offer a faster checkout

The more steps it takes for customers to pay, the greater the chance they'll drop out. We offer a range of solutions to help speed up your payments, from one-page checkouts to recurring purchases and the ability to save card details.

Act local

Act local

Each country has its own methods of payment. Our local market knowledge can help you increase your conversion and grow your business by offering the payment methods, language and currency of choice in each country.

Block fewer transactions

Block fewer transactions

If your fraud policy is too strict, you'll be blocking genuine customers as well as fraudsters. Our powerful fraud detection tools can help you accept more safe orders while keeping the fraudsters at bay.