Research shows that 20% of all online payments are not completed . This means 1 in 5 visitors who land on your site (some of who you may have paid for), view your offer, put one or more products into their cart and begin the checkout process without ever completing their purchase. Your abandoned carts are lost sales that are hurting your bottom line.
Why do visitors drop out?
There are several reasons why visitors might be abandoning their carts. The usual suspects are:
- the webshop has a poor user experience
- payment is blocked by the merchant's fraud prevention tool
- the payment is refused by the bank
You can't do much about banks refusing payments. But you can improve your payment page user experience and optimise your fraud policy. Not only will you reduce your abandoned carts, you'll also boost your conversion and increase your sales.