Ingenico Payment Services partners with Ticket Surf International (TSI) to allow shoppers to make online purchases directly in cash at local sales outlets.

Ingenico Payment Services, the leading global digital payment service provider for all sale channels, announced today a partnership with Ticket Surf International (TSI) to offer shoppers the ability to order online via mobile devices and pay cash in-store at more than 2,000 merchant outlets across France.

This innovative cross-channel solution from Ingenico Payment Services enabled TSI to launch YesByCash, a new “Web-to-store” e-commerce model that combines the convenience of online shopping with the security and flexibility of face-to-face cash payments.

Shoppers simply select the YesByCash payment option on participating retailers’ Websites and receive a bar code for scanning and pay in cash at the sales outlet. Retailers increase sales by attracting consumers looking to benefit from attractive e-commerce offers but hesitant to pay online. The solution also eliminates online fraud and sales lost to transaction rejections.

“This innovative cross-channel payment solution opens the door to a major segment of consumers that had previously been beyond the reach of e-commerce merchants,” said Simon-Pierre de la Seiglière, Southern Europe Sales Manager for Ingenico Payment Services. “Our partnership with TSI demonstrates Ingenico Payment Service’s commitment to enriching the retailer-consumer relationship by constantly developing secure new payment methods.”

“Ticket Surf International is committed to bringing value to e-merchants and helping them increase online sales,” said Frédéric Jeannin, CEO of Ticket Surf International (TSI). “We’re very pleased to work with Ingenico Payment Services to develop attractive and innovative e-commerce solutions. YesByCash is enjoying success in France and we plan to expand internationally in the coming months.”