Ingenico Payment Services, the leading global digital payment service provider for all sale channels, announced today a partnership with Ticket Surf International (TSI) to offer shoppers the ability to order online via mobile devices and pay cash in-store at more than 2,000 merchant outlets across France.
This innovative cross-channel solution from Ingenico Payment Services enabled TSI to launch YesByCash, a new “Web-to-store” e-commerce model that combines the convenience of online shopping with the security and flexibility of face-to-face cash payments.
Shoppers simply select the YesByCash payment option on participating retailers’ Websites and receive a bar code for scanning and pay in cash at the sales outlet. Retailers increase sales by attracting consumers looking to benefit from attractive e-commerce offers but hesitant to pay online. The solution also eliminates online fraud and sales lost to transaction rejections.
“This innovative cross-channel payment solution opens the door to a major segment of consumers that had previously been beyond the reach of e-commerce merchants,” said Simon-Pierre de la Seiglière, Southern Europe Sales Manager for Ingenico Payment Services. “Our partnership with TSI demonstrates Ingenico Payment Service’s commitment to enriching the retailer-consumer relationship by constantly developing secure new payment methods.”
“Ticket Surf International is committed to bringing value to e-merchants and helping them increase online sales,” said Frédéric Jeannin, CEO of Ticket Surf International (TSI). “We’re very pleased to work with Ingenico Payment Services to develop attractive and innovative e-commerce solutions. YesByCash is enjoying success in France and we plan to expand internationally in the coming months.”