Available to iOS users since 2013, the comprehensive customer loyalty app designed for the German sporting goods retailer is now accessible to Android users.

Ingenico Group (Euronext: FR0000125346-ING), global leader in seamless payment, announced today that Ingenico Payment Services has extended its multi-channel customer loyalty program – developed initially for Sportpoint customers using smartcards or iPhones – to customers using smartphones operating on Android.

Following the successful 2013 launches of the “Go4Sport” loyalty card and a mobile app for iOS mobile users, this extension of Ingenico Payment Services’ multi-channel app to Android users will significantly increase the reach of Sportpoint’s customer loyalty program in Germany.

Customers simply download the app to access a wide range of loyalty-enhancing functions, in addition to collecting points based on purchases which can be converted into a balance on Go4Sport card and used in any of Sportpoint’s 20 branches in Berlin and Eastern Germany. The app relays targeted digital bonus coupons for additional savings based on the customer’s preferences and location. It also includes a store finder and provides product information and current offers in real time.

We are pleased that the apps we’ve developed for Sportpoint’s loyalty program now make it accessible to even more mobile consumers throughout Germany,” explained Jochen Freese, head of Ingenico Payment Services / Marketing solutions. “By adding a mobile loyalty card to our offer, we enhance Sportpoint’s consumer experience and expand our multi-channel offer in a major European market.

With this extension of the Ingenico Payment Services app to Android smartphones (as supplement to traditional loyalty card and iOS users), our consumers can benefit from a complete and multichannel loyalty program,” said Thomas Jander, Managing Director of Sportpoint Handels GmbH. “We believe that this will improve the effectiveness of our marketing campaigns and drive more revenue per consumer.